In today’s digital world the social media space is more than just a way for sharing content but it’s a powerful tool for brand growth. These days businesses that leverage social media effectively can connect with their audience, boost engagement, and increase brand visibility. But simply posting isn’t enough; it requires a thoughtful strategy built on understanding your market. This is where market research becomes essential, providing valuable insights into customer behavior, trends, and preferences.
Together, social media and market research create a feedback loop that drives smarter decisions and more impactful content.
By combining real-time engagement with data-driven insights, brands can craft messages that truly resonate with their target audience. Market research helps identify the right platforms, ideal posting times, and the types of content that drive conversions. Social media, in turn, provides immediate feedback on what works and what doesn’t, allowing for quick adjustments. This synergy enables businesses to stay ahead of competitors and build stronger relationships with customers. When used together, social media posting and market research become a strategic engine for brand growth and long-term success.
Sweet.
You wanna grow your brand.
And you’re thinking is posting on social media really enough?
Spoiler alert.
It’s not.
Not even close.
But wait
Before you chuck your phone across the room and cry into your oat latte
Let’s fix this
Because here’s the thing
Social media posting and market research
They go together like tea and biscuits
Like Ant and Dec
Like me and contouring
Let’s break it all down
No jargon
No fluff
Just proper chat
Social media posting + market research = absolute madness (in a good way)
If you post without doing market research you’re basically shouting into the void like that bloke on the train who argues with his sandwich. But on the other hand if you are using a social media planner tool , you already ahead of the 95% people on the industry.
If you do market research but don’t post
You’re sitting on gold
But keeping it in a shoebox under your bed
Put them together?
Now we’re cooking with gas
First up: What’s market research?
Fancy term
Simple meaning
It just means:
Actually knowing what your people want
Their pain points
What makes them laugh
What makes them wanna scream into a pillow
What they buy
Who they trust
You get that info
Then post like a flipping genius
How they work together (like your fave reality TV duo)
Here’s the real tea
Market research tells you what to say
Social media gives you the mic
Let’s say you’re a brand selling skincare
You find out people are fuming because their moisturiser feels like slug slime
Boom
You post about light, non-greasy formulas
Job done
Or maybe you’re a coach
And your dream clients keep falling for dodgy advice online
You call it out in a video
Now you’re the hero
See the pattern?
What happens when you get it right?
Here’s what starts happening when you mix both like a cocktail:
- Your posts stop being ignored
- People DM you like “Omg are you in my head??”
- You build trust faster than you can say ‘engagement rate’
- Your content gets shared by strangers (weird but magical)
- You start selling without sounding like a pushy weirdo
Quick wins you can try today
Let’s keep this easy
No ick
Just solid stuff you can nick and use right now
Step 1: Stalk your audience (but legally)
- Hang out in Facebook groups
- Read Amazon reviews
- Lurk on Reddit threads
You’ll get the raw unfiltered truth
Step 2: Write down EXACT phrases people say
No editing
No posh words
Just grab the lingo
Step 3: Use that exact language in your posts
If they say “sick of wasting money on rubbish courses”
You say “Ever wasted money on a course that taught you nothing?”
Bang.
They’ll feel seen
Step 4: Test your posts
Try different formats
- Polls
- Carousels
- Spicy memes
See what gets love
Do more of that
Real life story time
I had a client who kept posting quotes
Like… motivational nonsense
Crickets
We did a bit of cheeky market research
Turns out her people didn’t want motivation
They wanted how-to steps
She switched her posts
Boom
Engagement up 300 percent
DMs flooded
She had to turn people away (flex)
What if you’re brand new?
No stress
You don’t need a team
Or an MBA
You need curiosity
And a phone
Start posting
Start listening
Tweak as you go
This isn’t a one-time thing
It’s a loop
Research. Post. Tweak. Repeat.
FAQs (The juicy bit)
Why do my posts get no likes even when I try hard?
Because trying hard isn’t the same as saying what people actually care about. Do research first.
How often should I do market research?
Every month. People change faster than your nan’s TV channels.
Do I need to be on every platform?
Nah. Pick one where your people hang out. Nail that. Then maybe add another.
Is social media even worth it now with the algorithm being annoying?
Yes. Because humans still scroll. You just need to give them something real to stop for.
Can I do this if I’m not “good” at marketing?
You don’t need to be good. You need to be obsessed with your audience. That’s it.
Last bit: Why this matters for your brand
Your content isn’t for you
It’s for them
Post smart
Not more
Talk to your audience
Not at them
And for the love of concealer
Do the market research first
Because social media without research
Is like winged eyeliner with no mirror
Messy.
Now go be the brand people can’t stop watching
Social media posting and market research go hand in hand
Like sequins and Strictly
Like fake tan and regret
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